Integrate YouTube into marketing mix If you haven't watched a video online, you are in the minority. Seventy percent of Internet users have, and nearly a third have e-mailed or otherwise shared a video online.Read More
Train call staff for stand-out service
In a fiercely competitive battle over products and prices, you can't afford to ignore customer service. Here's how one British telecommunications company turned around its reputation.Read More
Drive business with a digital window Replacing your storefront window with a giant, interactive computer screen can offer customers passing by a better view of your business. At Turn Key Real Estate in Great Neck, N.Y., for example, customers can control the computer in the window by waving their hands in front of it to call up information on homes for sale.Read More
A checklist for powerful headlines
Even more than the words and phrases in the body of your advertising material, the headlines you create affect your sales success. A great headline can dramatically increase reader interest and response. Use the following checklist to improve your headlines—and your sales. Headlines need to offer:Read More
Make connections now with 2010 grads Don't wait for college job fairs to start picking new workers because the cream of the crop is likely to be gone long before then. "Companies coming in to look at our seniors are finding 80% to 85% of them have already committed to an employer," says Matthew Eicher, industry relations manager at Arizona State University in Tempe.Read More
Create connections with technical buyers If your prospective customers are mainly technical types—IT professionals or engineers, for example—use these tips to improve your selling success:Read More
