Presenters and Panelists

Donovan Neale-May
Executive Director,
CMO Council, BPM Forum

Neale-May heads one of the largest independent marketing and communications firms in the U.S. with offices in Silicon Valley and New York. He is also the founder and managing partner of GlobalFluency, the Independent Network of Influence, which consists of 40 agencies in 28 countries. Collectively, GlobalFluency members have billings of $50 million and employ 250 professionals servicing scores of clients across the Americas, Europe, Asia-Pacific, Africa and the Middle East.

Neale-May is currently the executive director of the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global affinity network of more than 200 senior marketing and branding executives from international companies with aggregated revenues of more than $400 billion.

During his 25 years as an international marketing and brand strategist, Neale-May has consulted with over 200 leading multi-nationals, new venture starts and emerging growth companies. An expert on integrated multi-level marketing for both consumer and business-to-business markets, Neale-May has designed innovative, award-winning programs for many prominent international brands and companies. Some of his most successful engagements include formative brand identity, product promotion and corporate communications campaigns for clients like HP, IBM, Sun, Dell Computer, Fujitsu, Hitachi, Seagate, Logitech, Iomega, E*TRADE, Atari, Activision, Panasonic, Oki, Siemens Nixdorf, Informix, Computer Associates, Metromedia Fiber Networks, Ernst & Young, A.T. Kearney, Hyundai, Del Monte, Kraft-General Foods, Nestle, CPC Best Foods, Beatrice Foods, Lipton Foods (Unilever), Colgate-Palmolive, Seagram's, Samsonite, Subaru, Kawasaki, Avis, and many more.

Chris Rogers
Associate Research Director,
BusinessWeek

Chris Rogers is currently associate research director of BusinessWeek and is responsible for all primary research activities related to the BusinessWeek franchise: BusinessWeek Magazine, BusinessWeek Online, BusinessWeek Television (Money Talks), BusinessWeek Investor Workshops, BusinessWeek Conferences and Events. In the past four years since appointed to this position, Chris has spearheaded several new BusinessWeek research initiatives: development of the BusinessWeek Market Advisory Board, an on-line research panel made up of subscribers from the print and online versions of BusinessWeek; co-sponsored Standard and Poor's/BusinessWeek Individual Investor Tracking Studies, C-Team tracking studies of decision-making in the IT arena (both using the Market Advisory Board), and innovative online advertising recall studies.

Prior to his current position at BusinessWeek, Chris served as senior account director for the NPD Group, a full service market research supplier that specializes in high-tech markets. Chris also spent a total of seven years with the high-tech media company CMP Media, where he helped develop marketing strategies for a variety of technology publications.

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