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Developing Effective Emarketing Campaigns for Hotels, Resorts and CVBs

As marketing becomes more and more sophisticated, the marketing winners will be the resorts that can reach group and transient business and drive incremental sales at the expense of their competition. This session will take your current e-marketing program and give you areas to immediately improve upon to maximize your results. By taking the current marketing techniques and developing a result-driven and effective Customer Relationship Management program attendees will increase immediate results in their marketing efforts.

 

Learning Outcomes

  • Evaluate and measure the effectiveness of an e-marketing campaign
  • Identify five ways to reach new markets through e-marketing
  • Recognize tactics to make your e-marketing an integrated part of your overall marketing plan
  • Identify, by evaluating current and proposed strategies, ways to critically examine and improve marketing for maximum results.

Who Should Attend?

  • Hotel & Resort Sales Directors and Managers
  • CVB Sales Directors and Managers

Presented By

Tom Pasha
President
Contact Planning and Production

Tom Pasha started his hotel career in operational positions of bellman, bartender and cook, Tom began his management career as a Hyatt Management Trainee in Chicago . He went to Sales Management positions throughout the Hyatt organization, working in 14 Hyatt Hotels over 18 years. Tom was Director of Sales at Hyatt Hotels in Greenville , San Antonio and Chicago O'Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha . He won Sales Manager of the Year, Sales Director of the Year and the Donald M. Pritzker Award for Sales Excellence.

Later, Tom founded the Midwest office for Helms-Briscoe Performance group, personally generating over 50,000 room nights annually. He presents Sales Skills Seminars to CVB's and hotel sales departments nationwide. As a senior hotel manager, he has presented graduate hospitality classes to Northwestern University , Cornell, George Washington University and the Conrad Hilton Hotel School .

Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando , Florida . The company concentrates on corporate and association events that include golf. Tom personally booked over 50,000 room nights and 12,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association accounts.

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CD Only - $199*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571

 



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Continuing Education

This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/
content/accepting
-ceus.html. For information on obtaining the CEU click here