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The Meeting Planner's Guide to Emarketing for Registration and Membership

E-Marketing has grown far beyond blast-e-mails, links and websites. This session examines the best ways to use e-marketing as part of an overall marketing plan to solicit, develop and maintain long-term relationships with members and attendees. Whether you are working to maximize attendance for a golf event or a national convention, this session will help you uncover and market to a vast target market to increase membership and attendance for every event.

 

Learning Outcomes

  1. Implement a five-point quality assurance check to audit your membership retention and recruiting.
  2. List five new ways to integrate e-marketing with Direct Mail, Advertising, Collateral and PR in order to drive membership and participation for events.
  3. Utilize our short-term action plan to develop and confirm members and attendees that they can apply immediately to your event marketing campaigns.

Who Should Attend?

  • Meeting and Event Planners

Presented By

Tom Pasha
President
Contact Planning and Production

Tom Pasha started his hotel career in operational positions of bellman, bartender and cook, Tom began his management career as a Hyatt Management Trainee in Chicago . He went to Sales Management positions throughout the Hyatt organization, working in 14 Hyatt Hotels over 18 years. Tom was Director of Sales at Hyatt Hotels in Greenville , San Antonio and Chicago O'Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha . He won Sales Manager of the Year, Sales Director of the Year and the Donald M. Pritzker Award for Sales Excellence.

Later, Tom founded the Midwest office for Helms-Briscoe Performance group, personally generating over 50,000 room nights annually. He presents Sales Skills Seminars to CVB's and hotel sales departments nationwide. As a senior hotel manager, he has presented graduate hospitality classes to Northwestern University , Cornell, George Washington University and the Conrad Hilton Hotel School .

Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando , Florida . The company concentrates on corporate and association events that include golf. Tom personally booked over 50,000 room nights and 12,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association accounts.

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CD Only - $199*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571

 



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Continuing Education

This program has been approved for .2 recertification credit toward CSEP recertification through the International Special Events Society (ISES). For more information about certification or recertification, please visit the ISES homepage at www.ises.com.

This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage at www.conventionindustry.org.