Tips for Developing Smart -- and More Effective -- E-mail Marketing Campaigns

Most companies are doing some form of e-mail marketing; but is your e-mail marketing as smart – and as effective – as it could be?

Join Jeanne Jennings, an online marketing consultant with B2B as well as B2C experience, as she shares keys to success that can make or break your e-mail marketing efforts. Whether you're looking to make direct sales, generate qualified leads, maintain or renew existing customers, drive traffic to your Website or motivate people to visit a brick-and-mortar store, Jeanne's tips will help you work smarter and more effectively.

Learning Outcomes

1. Identify E-mail Authentication -- The ins and outs of this new media darling and how your company can cost-effectively reap the benefits
2. Increase List Growth – Your house list is probably still your best e-mail list; 5 tips for faster opt-in growth
3. Recognize Quantitative Projections – What metrics you should be “guestimating” – and benchmarks you can use to increase accuracy
4. Discuss Qualitative Evaluations – Going beyond opens, clicks and conversions to measure the effectiveness of your e-mail efforts  
5. Recognize Proper Troubleshooting Techniques – Where to start investigating when your e-mail marketing isn't performing as well as you'd like
6. Work Smarter, not Necessarily Harder – Focusing on the big picture with your e-mail marketing, rather than sweating (and spending inordinate amounts of time on) the small stuff

Who Should Attend?

• CEOs
• VPs
• Business Development
• Meeting Planners
• Event Planners
• Marketing Managers