Sales Training vs. Exhibit Training – Maximizing your Trade Show Efforts

What's the difference between sales training and exhibit training? Are salespeople automatically good at working in an exhibit booth? How can you give salespeople the training they need to be more effective at a trade show? And since trade show booths can be change from being really slow to really busy in minutes, do outside or field salespeople know what they need to change to make sure every visitor gets some face-time with them? This 60-minute event will give you the knowledge and expertise to help make your trade shows even more successful.

There are a number of social and conversational protocols that change in a trade show environment; time frames, privacy of conversations, moving from one-on-one conversations to one-to-many conversations, and a few others. There are also some key trade show skills that aren't necessarily key to outside or inside sales skills: Engaging, greeting, dismissing, cross-selling, etc.

This session will highlight those differences between outside or inside sales and selling in a trade show booth, key trade show skills that will help ensure positive visitor experience and generate more qualified leads, and tips and techniques on how to do your own training.

Learning Outcomes

1. Identify the differences between sales training and exhibit training.
2. Implement the four key trade show selling skills.
3. Ensure consistent, positive visitor experiences.
4. Increase the number of qualified leads at your next trade show.
5. Train your own salespeople on how to work more effectively in an exhibit booth
6. Recognize the selling opportunities at trade shows.

Who Should Attend?

• Sales Professionals
• Sales Managers
• Exhibit Staff
• Training Personnel