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Think Like Your Customer

In this 90 minute audio conference, you will be given a Winning Strategy to maximize sales by understanding and influencing how and why your customers buy.

Listen to This CD and Learn

  • Identify your customer's most important business goals and objectives
  • Position your product and services solutions in relation to the achievement of your client's goals
  • Understand how companies and organizations make buying decisions
  • Map your sales process to your customer's buying process
  • Earn your way past gatekeepers and access executive decision makers by elevating your customer's buying process
  • Shorten sales cycles by accelerating your customer's buying process
  • Plus, you will have the chance to participate in the live Q&A session

Who Should Order This CD?

  • Sales Executives
  • Marketing Executives
  • Account Representatives

Presenters and Panelists

Bill Stinnett
Founder and President
Sales Excellence, Inc.

With nearly 20 years experience in professional sales and entrepreneurship, Bill Stinnett is a highly sought after author, speaker, coach, and consultant of the subject of maximizing sales productivity and performance.

Bill Stinnett is the author of the new book, Think Like Your Customer (McGraw-Hill), and is a highly sought after speaker appearing at sales meetings, conferences, conventions, and annual sales kick-off worldwide. His clients include General Motors, Microsoft, EDS, Verizon, Harvard Business School, Boise Cascade, Lindt Chocolates, Roche Pharmaceuticals, and many others. His e-newsletter is read by 9,000 opt-in subcribers who are sales professionals, managers and executives.

Bill began his career in retail sales, spent several years in direct sales to private consumers, and moved into corporate sales to Fortune 1000 customers. Along the way he founded four profitable private companies including a high-tech start up, an executive search firm, and two training and consulting companies.

Since 1990, Bill has specialized in the sale of high-technology solutions dealing in six and seven-figure transactions and complex sales cycles to CEOs, COOs, CFOs, CIOs, and other senior executives. He has held sales and sales management positions with some of the world's largest technology solutions companies including Computer Associates, Pilot Software, and J.D. Edwards Co.

He has authored a number of popular programs on a variety of sales and business related subjects. Bill's writings on the subjects of Sales Excellence, Business Acumen, and Business Ethics, have been published in many venues, ranging from Presentations magazine to the Washington Business Journal. He is frequently quoted as an expert in a variety of publications such as Sales and Marketing Management and Entrepreneur magazines. Bill was also recently featured on the "Best Speakers in America" radio program by Sky Radio, airing on over 20,000 American Airlines flights worldwide.

Some of Bill's most popular programs include: Paradigm Busters™; Selling at the C-Level®; Maximizing Sales Velocity™; and Selling and Negotiating Value™. He often consults on how to increase top-line revenues, shorten sales cycles, maximize average deal size, and reduce the average cost-of-sale.

Originally from Southwestern Oregon, Bill moved to Boston in 1987 where he resides today. He holds a Bachelor's Degree in Management, and is currently pursuing a Master's Degree in Psychology at Harvard University. For more information call 1-800-524-1994 or visit www.salesexcellence.com. He can be reached via email at: bill@billstinnett.com.

Click Here to Order the CD

CD Only - $199*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571

 




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