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Cross-Selling & Up-Selling: Uncover Hidden Opportunities




This Webinar is based on two of the most under-utilized sales practices today: cross-selling and up-selling. If you are not effectively cross-selling and up-selling, you are leaving money on the table every time you close a sale. In fact, when you fail to do this, it can be worse than that. When you have a solution that your customers should have bought, but didn’t, you not only left the sale on the table, the customer left some of their ROI there as well.
What if you could make each sale more profitable for you and your customer? Today’s top performers embrace cross-selling and up-selling and close more business at higher profits and capture market share in the most efficient way possible.

Learning Outcomes

  1. Critical timing of effective cross-selling and up-selling
  2. Necessary steps for effectively cross-selling and up-selling
  3. How to prioritize the customers you should pursue
  4. Who you should target within your client organizations.

Who Should Attend?

  • Sales Professionals.
  • Sales Managers

Presented By

Clark Owen
Sales Vice President

Clark's sales career includes having built four highly successful consultative sales organizations and developing business with Global 1000 companies. He turned around two stagnant organizations with ongoing revenue losses into record-breaking earners in the second year and earned a reputation for leading several cultural turnarounds and creating highly competitive, winning organizations. Clark is known for his ability to attract, develop, and inspire high performing senior-level people.
As sales vice president for Miller Heiman, Clark is responsible for business development, account support, and funnel management.

Frank Troppe
Sales Consultant

Frank Troppe, noted author and speaker on field operations, has 20 years experience leading teams responsible for sales, operations, acquisitions, and integration. His practice areas include revenue generation, improvement of operating margins, and workforce evolution.
Frank is the author of The Cave Creed, Branching Out - Replicating High-Performance Field Operations, and co-author of Cross Sell, Up Sell - Helping Your Customers Think Bigger, as well as numerous articles on reducing the risk in hiring and development. He is the Founder and Chief Executive Officer of 3PR Corporation and a sales consultant for Miller Heiman.

Click Here to Order

CD + Transcript - $245*

CD only - $199*

Transcript Only - $198*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571




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