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How to Target Baby Boomers over 50 and Grow Your Business

Boomers control 70% of the nation's wealth and spend over $2 trillion annually on goods and services.

Every day, another 10,000 Boomers turn 50 - by the end of 2005, half of the 78 million Boomers will be 50 and older.

Companies typically ignore anyone over 49, or think that everyone over 50 is a "senior." Boomers may be getting older, but they will never be "seniors."

In this 90 minute audio conference, you will learn about the findings From the November 2004 Boomer Project/Survey Sampling International "Boomer Marketing Report"

Listen to This CD and Learn

Three insights into how Boomers over 50 think and feel about marketing messages
Why a 54-year-old Boomer may feel 40, but is not at all like a 40-year-old.
Five ways to connect with Boomers over 50 in your messages
Five mega-trends affecting Boomers over 50
Ten industries Boomers over 50 will transfor

Who Should Order This CD?

Marketing Executives & Managers
Sales Executives & Managers

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Participants in the seminar will also qualify, as a special bonus, for a 50% discount off the regular $50 price for "50 Things Every Sales Executive Needs to Know About Boomers over 50."

For only $25 you will get all the relevant facts and figures, from the U.S. Census, AARP, Roper, Harvard and other studies, as well as the Boomer Marketing Report data, compiled and analyzed by the Boomer Project team. The resulting list of 50 implications will help sales executives plan and implement programs to more effectively reach and connect with this vital segment.

Presenters and Panelists

Matt Thornhill
Founder & President
The Boomer Project

Matt Thornhill, founder & president of the Boomer Project, a national market research firm focused on helping companies understand how to reach and connect with an important new demographic segment: Baby Boomers over the age of 50.

Click Here to Order the CD

CD Only - $199*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571

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