It's too simple to say that great salespeople ask questions and listen (as opposed to talking too much). Of course that's true, but it's not the full story. Great salespeople succeed because they ask the RIGHT questions.

But what are they? Conventional wisdom today says you should ask questions to “uncover the prospect's pain,” and then say things like, "If you felt our program could help your company reduce overhead, is that something you would want to know more about?"

Best-selling author and trainer Stephan Schiffman turns that wisdom on its head. He thinks this sort of questioning is manipulative and that the “finding the pain” strategy is overblown. In this 60-minute session he'll explain a completely different approach based on what he calls “do-based” questions – that is, questions designed to get prospects talking about what they did in the past, are doing right now, and plan to do in the future. When you do that, you open an unexpectedly candid, engaging dialogue that will help guide you through the sale.