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Harnessing the Power of Event Partnerships to Drive Business Results

Whether producing proprietary events with sponsors and/or fielding sponsorship offers for partners' events, event and senior management teams are struggling to understand how to derive the maximum value from their event partnerships. With a more strategic approach, organizations can strengthen the ties between brand and product marketing for the partner and drive significant incremental revenue dollars, thereby offsetting increasingly growing event budgets.

Learn how companies are discovering strategic event partnerships that not only support their event programs, but also drive business value for their organization and customers.

Learning Outcomes:

  1. Identify the value of data.
  2. Recognize how developing a strategic event partner approach can enable your team to enhance the quality of the event by building greater attendee value.
  3. Identify the potential ecosystem of partners, not just the "usual suspects" and increase partner contributions instead of the "dollars for logo" exchange.
  4. Enable your team to evaluate the competitive landscape of proprietary and industry events in formulating a complementary (not competitive) event strategy

Who Should Attend?

  • Marketing Professionals
  • Marketing Executives
  • Event Managers
  • Meeting Planners

Presented By

Brad Jersey
Chief Strategic Officer
Opus Solutions

A 10+ year veteran, in 2003 Brad was named as one of the trade exhibitions industries 100 most-influential people by Trade Show Week Magazine. With over 20 years experience in sales and marketing, he specializes in creating unique relationships and programs for his clients around face-to-face opportunities through events and sponsorships. Prior to his involvement in starting up the Events and Sponsorship Marketing arm of Opus Solutions, Brad was Executive Vice President and COO of Imark Communications, and a senior manager at American Airlines. A Pittsburgh native, Brad headed west several years ago where he is now captive to the beautiful ladies in his life; wife Lori and three daughters. Brad is a graduate of Washington and Jefferson College with a major in Psychology and Economics.

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Questions About this AudioConference CD? Call 1-800-431-7571



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Continuing Education

This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/
content/accepting
-ceus.html. For information on obtaining the CEU click here

This program has been approved for .2 recertification credit toward CSEP recertification through the International Special Events Society (ISES). For more information about certification or recertification, please visit the ISES homepage at www.ises.com.

This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage at www.conventionindustry.org.