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How Buying Decisions are REALLY Made – And How to Influence Them



When most salespeople lose a sale, they say it's the buyer. Others say it's because they haven't worked hard enough, or they don't know the problem or prospect well enough. Still others say it's the price, or the branding.

But it's none of the above. Your product is great, your price is right, the buyer isn't stupid – and you are a fine sales person.

The problem is the model itself. Sales – as it was devised centuries ago - was originally meant for sellers to personally offer unavailable information in hopes that a buyer would find the information relevant to a need, and then make the purchase. And, other than adding some far more sophisticated techniques over the ages, the model hasn't changed: it continues to be a problem resolution model based on placing a product.

But the model is broken. And there has been nothing to replace it. Until now.

In this Webinar, Sharon Drew Morgen will discuss:

  1. Why sales as we've known it is no longer a viable model;
  2. How buyers buy;
  3. Why buyers don't really have “Pain,” and why they have objections;
  4. The two distinct phases of Buying and Selling – and how sellers must approach each phase differently;
  5. What is the new model and how it works
  6. Useful Facilitative Questions that will teach your buyer how to buy.
  7. Do you want to sell? Or have someone buy? These are two different activities. Until now we've only known how to sell. But there is a new sales model, Buying Facilitation, that can teach your buyers how to recognize, align, and manage all of their internal elements necessary to make a buying decision – all based on their own unique criteria, not a seller's criteria.

Join us and be introduced to a new approach that you can add to your current sales skills to better understand and influence buyers to help you achieve results you now only dream about.

Presented By

Sharon Drew Morgen, author of NYTimes Business Bestseller Selling with Integrity and developer of the new sales paradigm The Morgen Buying Facilitation Method®, is a speaker, trainer, consultant, and author of 6 books on the new sales paradigm. Morgen has written over 500 articles in magazines such as Success and Harvard Management Review. She has trained Buying Facilitation in companies such as KPMG, Wachovia, Intuit, Morgan Stanley, and IBM. Currently there are 8 Licensing Partners world-wide that offer Buying Facilitation training. Morgen is a known thought leader of best practices within the sales field.

Click Here to Order


CD + Transcript: $245.00
CD Only: $199.00
Transcript Only: $198.00

Questions About this AudioConference CD? Call 1-800-431-7571





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