What do successful marketers do to create "Brand" recognition in our over- communicated marketplace? What 'actionable strategies' do you need to develop promotions to ignite powerful responses with your customers? In today's 'silo' oriented organization, it's common practice to build advertising, promotion, direct and digital marketing independent of input from the rest of the organization. The result? Marketing efforts that seldom work cooperatively. Sales opportunities that are missed. Customers who feel unheard and employees who feel frustrated.
The solution? Integrated Sales and Marketing embeds the 'sales message' throughout the organization and puts customer 'touch points' where they belong - strategically aligned with your Value Proposition and the Customer Experience.
In his recent book, "Sales Gurus Speak Out", David Saxby, shares the secrets
of Integrated Sales and Marketing.
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David Saxby
