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How to Get More Meeting for Your Budget

Contract negotiations are as much art as science and present few absolutes. Planners who can think creatively and out of the proverbial box have the negotiating edge over their linear thinking peers. This session will teach planners some of the underlying psychological issues behind negotiation strategies and how to recognize and brainstorm the many unusual and hidden ways and means to save money for their meeting organizations and attendees.

Learning Outcomes

  • Discuss the dynamics behind the "Negotiation two-step" dance
  • Explain why the best planners are not always the best negotiators and how to ensure you find the right person to negotiate a win-win for your organization
  • Distinguish the difference between cost reductions and value added
  • Describe how to keep your organization from negotiating itself into "the big black hole" of disaster
  • Define hidden and creative ways to get your meetings worth
  • Demonstrate ways of knowing when to hold and when to fold

Who Should Order This CD?

  • Event Meeting Planners

Presenters and Panelists

Judy Williams
Meeting Strategies

With twenty years of experience organizing international conferences and contributing hundreds of columns and articles for many leading industry-related publications, Judy Williams is a well known and dedicated meetings consultant and journalist. Currently, Williams writes two columns for ConventionSouth Magazine (Covey Publications) and operates her firm, MeetingStrategies, a full-service meeting management and public relations firm, specializing in meeting contract negotiations and communications.

In 1985, Williams co-founded Classic Consulting International Inc.(CCI), a conference management company specializing in the high-tech industry. Williams moved to the San Francisco Bay Area in 1988 to better facilitate the company's ever expanding U.S. client base. Under Williams' leadership, CCI organized close to four hundred conferences in the United States, Europe and Canada while she continued to publish professional features and columns within the industry.

Williams has been a feature writer and columnist for such publications as: Meetings & Conventions, Corporate Meetings & Incentives, Business Travel News, Meetings & Incentive Travel, Incentive, Meetings in the West, and others.

Williams' extensive conference planning experience and profile as a writer within the meetings industry has lead to many speaking engagements and her upcoming book, "Top Tips" for other industry professionals.

Judy Williams graduated from the British Columbia Institute of Technology in 1980 with a Diploma of Technology in Hospitality Management and spent five years in the Masters of Liberal Arts Program at Stanford University.

Click Here to Order the CD

CD Only - $199*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571

 



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Continuing Education

This program has been approved for .2 recertification credit toward CSEP recertification through the International Special Events Society (ISES). For more information about certification or recertification, please visit the ISES homepage at www.ises.com.

This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage at www.conventionindustry.org.