Presented By

Duncan White
Director of Client Services
Oneupweb

Working with Oneupweb's Director of Client Services, Duncan White, on a search engine optimization and marketing project is like buying a house from a carpenter—he knows what works and what doesn't from personal experience. The quiet confidence delivered in his counsel comes from years as a search engine optimization and marketing project manager, supervisor and director.

White oversees a team responsible for providing Oneupweb customers with comprehensive research, analysis and campaign consultation. His philosophy is to provide meticulous consultation before clients spend a penny. His proposals pinpoint client needs and effectively focus resources on results. White's campaigns always exceed expectations; case studies often show traffic increases of 2000 percent or more. He's seen trends and tactics come and go, which is why he deploys the right strategies at the right time based on a client's business goals, not fads.

Prior to joining Oneupweb in 2000, White served in managerial, project management and consultation positions with Michigan State University and The University of Texas at Austin. White earned a Bachelor of Arts degree in psychology from Michigan State.

Sara Holoubek
Chief Strategy Officer
icrossing, inc.

Ms. Holoubek's mission is to oversee the strategic development and positioning of icrossing, including all marketing efforts and strategic alliances. In addition, Ms. Holoubek lends her industry insight as a regular speaker at industry conferences and educational venues across the country.

Prior to joining icrossing in 2003, Ms. Holoubek honed her interactive and marketing strategy skills serving as a strategist with agencies such as Organic and Blue Dingo. Throughout her career, Ms. Holoubek has developed strategic frameworks for Fortune 1000 firms and household names across 10 verticals, including brands such as Levi Strauss & Co, Century 21 Real Estate, Compaq, Martha Stewart Omnimedia, Genworth Financial and Symantec. Ms. Holoubek also brings an international perspective to icrossing, having lived and worked in Latin America and Europe, and is fluent in Spanish and French.

Ms. Holoubek holds a B.A. from the University of Iowa and received her MBA degree from the HEC-ISA School of Management in Paris.

Gordon Hotchkiss
President
Enquiro Search Solutions

Gordon Hotchkiss is a President of Enquiro Search Solutions, one of North America 's leading search marketing agencies. Gordon has been working in the marketing and advertising field for 23 years. He has led Enquiro to be one of North America 's fastest growing tech companies. In the past 2 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel. Gordon is recognized as a thought leader and is a writer and frequent speaker at the major online media trade shows and conferences. He currently serves on the board of directors for SEMPO, the Search Engine Marketing Professionals Organization and is co-chair of the SEMPO research committee.

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