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Dynamic Marketing Plans to Increase Golf Membership and Attendance

Golf courses and resorts depend on people: golfers for tournaments and active members who play frequently and who can play an important role in their organizations that book golf tournaments. While many courses and resorts deliver an exceptional golf experience, this session will help you increase individual and tournament sales at your facility in a highly competitive golf market.

This session will be valuable for golf professionals, tournament sales directors and golf course owners who want to increase individual tee-times, memberships and dramatically increase tournament events. After the session, you will be able to design an effective, integrated marketing plan to maximize exposure and results for both individual tee-times and tournament play. Focusing on the four parts of a Marketing Plan: Direct Sales, Direct Mail (and E-Mail), Advertising and Public Relations, attendees to this audio-conference will learn the essentials of golf marketing and will be able to design an exceptional Marketing Plan to increase individual and group sales.

Some of the results you can expect from the Audio-Conference will include:

Describe how to start a Direct Sales campaign to solicit and sell more golf events;
Identify how to design an E-Mail database to increase individual and tournament play;
Maximize your results with a website that truly sells your course and resort;
Develop effective ads in targeted publications that increase sales;
Recognize how increase return rounds and tournament sales through a Public Relations campaign

Who Should Purchace the CD?

Sales Directors
Owners
Golf Professionals

Click Here to Order the CD

Presented By

Tom Pasha
Executive Director,
Golf Event Managers Association

Tom Pasha started his hotel and resort career in operational positions of bellman, bartender and caddy, Tom began his management career as a Hyatt Management Trainee in Chicago . He went to Sales Management positions throughout the Hyatt organization, working in 14 Hyatt Hotels over 18 years. Tom was Director of Sales at Hyatt Hotels in Greenville , San Antonio and Chicago O'Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha . He won Sales Manager of the Year, Sales Director of the Year and the Donald M. Pritzker Award for Sales Excellence.

Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando , Florida . The company concentrates on corporate and association events that include golf. Tom personally booked over 50,000 room nights and 12,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association accounts.

Tom has taken his sales and marketing expertise and applied them to the formation of the Golf Event Managers Association, (GEMA) - www.golfeventmanagers.com. GEMA is dedicated to helping planners increase their attendance, membership and sponsorship, and to helping golf facilities sell and service the tournament golf market at their highest performance level.

Click Here to Order the CD

CD Only - $199*

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571

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Continuing Education
This program has been approved for .2 recertification credit toward CSEP recertification through the International Special Events Society (ISES). For more information about certification or recertification, please visit the ISES homepage at www.ises.com.

This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage at www.conventionindustry.org.