Not only is a rambling telephone message less likely to be returned, but also it could irritate first-time contacts. Rule of thumb: Keep your messages under one minute. Become known as someone who gets to the point, and they'll listen to what you have to say.

To leave a succinct message that prompts a return call:

• Give a time frame. Example: "I need to receive your marketing figures before our presentation next Tuesday."
• Say what's in it for them. Example: "Please contact me so I can tell you how to save time processing orders."
• Add a teaser. Hint at a further benefit. Example: "I may have found the solution to your personnel problem."
• Test your message. Call your office and leave the same message on your voice mail. Then see if you like listening to it.