If you are still undecided about the best strategy for connecting with customers this holiday season, choose an item from this list:

• Gift certificates. They're easy, and they're always appreciated. Available in any denomination, one size truly fits all.
• Edible treats. Food gifts are especially appropriate for large groups.
• Entertainment. Share your favorite music, movie or game.
• Desk accessories. Upscale office supplies such as fine pens or leather items always make excellent gifts.
• Travel accessories. Choose inexpensive, convenient or innovative items that will make road warriors' lives a little easier—think travel alarms or engraved luggage tags.
• Sports. If you know a customer's favorite sport or team, make a great impression by offering tickets to an event or a jersey bearing a favorite player's number.
• Subscriptions. Customers will remember your thoughtfulness throughout the year when you sign them up for an industry or hobby magazine. Or give customers monthly fruit, flower, food or beverage subscriptions.
• Donations. Spread the good will by making a donation to a local charity in your customer's name.