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17 Surefire Ways to Exhibiting Success – Getting the Most out of your Tradeshow

In this fast-moving, dynamic 60-minute audio conference, you’ll learn how to put an end to lousy tradeshow results once and for all. You’ll discover time-tested exhibiting secrets that give you a cutting-edge competitive advantage and dramatically boost your leads, sales and profits.

We will discuss valuable information, high-powered skills, techniques and insider secrets used to master the unique, high-pressured tradeshow environment. This session will be packed full of practical, easy-to-use information. You’ll end the session ready to put these potent strategies to use — and ready to start attracting more business at your next tradeshow.

Learning Objectives

  • Implement the five key planning elements to lay a solid foundation for your exhibit marketing program
  • Pinpoint with laser accuracy your best prospects … and make your booth their #1 destination.
  • Develop pre- and post-show marketing tools that maximize your trade show investment.
  • Choose giveaways that are memorable — but don’t break your budget.
  • Create a warm first impression that’s so welcoming visitors won’t want to leave your booth.
  • Identify legitimate prospects among a sea of time-wasting tire kickers.
  • Make the first contact, using a low-key technique to start a productive dialogue.
  • Skillfully direct conversation to create and maintain a high-quality identity.
  • Develop dynamic, customer-focused booth staffers.
  • Qualify prospects who could benefit from your services.
  • Develop and learn to ask powerful questions that take prospects through the buying process.
  • Master non-verbal communication and use it to make – not break – a potential sale.
  • Control your visitors’ attention using proven behavioral techniques.
  • Optimize traffic flow, you can maximize the number of qualified, interested prospects you meet.
  • Diplomatically handle window-shoppers and snooping competitors.
  • Streamline and simplify the follow-up process and increase the chances of closing a sale after the show.

Who Should Attend?

  • Sales and Marketing Professionals
  • Marketing and Sales Managers
  • Meeting and Event Planners

Presented By

Susan Friedmann, CSP

Susan Friedmann has traveled the world helping companies put their best foot forward at tradeshows and events. Her client list includes some of the most recognizable names in the world: Siemens, Kimberley-Clark, IBM, American Express and many more.

  • Author of “Riches in Niches: How to Make it BIG in a small Market” (Career Press 2007); "Meeting & Event Planning for Dummies” (Wiley 2003); plus ten additional titles on exhibiting successfully at tradeshows.
  • Guest expert on a variety of radio talk shows, CNN's Financial Network and Bloomberg Television.
  • Regular contributing writer to numerous professional and trade publications.
  • Executive Board Director of the National Speakers Association.
  • One of only 159 women to hold the designation of Certified Speaking Professional (CSP).
  • Literacy volunteer for the Federal Bureau of Prisons.

Click Here to Order

CD Only - $199*

*Due to popular demand, this is a pre-recorded replay of this Audio Conference. If you have any questions after the conference, you may contact the presenter directly.

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571




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Continuing Education

This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/
content/accepting
-ceus.html. For information on obtaining the CEU click here

This program has been approved for .2 recertification credit toward CSEP recertification through the International Special Events Society (ISES). For more information about certification or recertification, please visit the ISES homepage at www.ises.com.

This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage at www.conventionindustry.org.