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Targeting Baby Boomers to Grow your Business
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Marketing your business in this world is becoming increasingly more difficult with each passing day. We live in a world full of noise. Boomers control 70% of the nation's wealth and spend over $2 trillion annually on goods and services, but they are engulfed by too much advertising, too much information, and too much stimulation.
You need a way to cut through all the noise our world produces to speak directly to these customers, create a relationship, and give them a compelling reason to buy from you. To achieve results, it requires much more than the traditional methods of marketing. To compel baby boomers to listen to you, you must not only get into their minds but meet their emotional needs.
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Learning Outcomes
- Identify why most traditional "awareness marketing" methods are not enough in this over-communicated society
- List three insights into how Boomers over 50 think and feel about marketing messages
- Develop emotional headlines that can open a door into the baby boomers mind and heart
- Recognize how to use emotional stories to create trust and relationships with baby boomers
- Create a dynamic action plan to attack your target market
- Avoid costly marketing mistakes
- List five mega-trends affecting Boomers over 50
- Identify ten industries Boomers over 50 will transform
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Who Should Attend?
- Business Owners
- Entrepreneurs
- CEO's
- Marketing Directors
- Sales Managers
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Presented By
 Matt Thornhill
Founder and President
The Boomer Project
After a 23-year career in advertising, Matt, 46, has quickly established himself as a leading national authority on Boomers. His opinions and insights are sought by reporters for national magazines like BusinessWeek and Money, newspapers like The Washington Post and Minneapolis Star-Tribune, National Public Radio's "All Things Considered" and NBC Nightly News.
His background on the agency side with Ogilvy & Mather and Ted Bates in New York, the Martin Agency in Richmond, and running his own interactive agency in Atlanta during the dot com boom, means that Matt understands both consumer behavior and trends.
Over the years Matt has worked on brands like Coca-Cola, Mercedes-Benz, AT&T, Kraft General Foods, Colgate, Marriott, Seiko and others.
He is responsible for overseeing the work for clients by the Boomer Project, as well as editing the national research reports and the monthly newsletter.
 Rodger B. Price
Primal Marketing
Click Here to Register
CD Only - $199*
*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.
Questions About this AudioConference CD? Call 1-800-431-7571
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