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Guard Against CAN-SPAM Violations: Learn How to Use Email without Violating the Law and Evolving Regulations
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Do you market products or services through e-mail? Do you distribute newsletters by e-mail or use e-mail to communicate information to past and present customers or clients? If so, you are bound to comply with the federal CAN-SPAM Act, as well as the regulations pursuant to the Act developed by the Federal Trade Commission. The FTC is still in the process of developing its CAN-SPAM regulations, so the strategy for complying is continually evolving and poses ambiguities and concerns for businesses sending legitimate messages. Join Katie Harrington McBride, Attorney in the Federal Trade Commission's Division of Marketing Practices and David Straus, Washington Counsel for American Business Media and Managing Partner of the Washington, D.C. office of Thompson Coburn LLP, as they discuss the Act, what it means for legitimate businesses and recent regulations.
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Learning Outcomes
- Explain how to comply with the CAN-SPAM Act and regulations implementing the law
- Identify which "gray areas" are still being clarified in the regulatory process
- Express ways to implement practical tips for managing opt-out requests and preserving list value
- Interpret the rulemaking process and most recent developments
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Who Should Order This CD?
All
those who use email communication as part of doing business,
including, but not limited to:
- CEOs
- VPs
- Marketing
Managers
- Sales
Managers
- E-zine & Newsletter Distributors
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Presenters and Panelists
Katie Harrington McBride
Attorney
Federal Trade Commission, Department of Marketing Practices
Katie Harrington-McBride is an attorney with the FTC's Division of Marketing Practices. Since joining the FTC in 1999, Katie has served as the staff lead for the FTC's Telemarketing Sales Rule amendment proceeding. She is also the FTC's Coordinator for the Interagency Task Force on Spam, and active in the FTC's CAN-SPAM regulatory process. In addition to policy and regulatory work, Katie has worked on a variety of enforcement actions involving pyramid and work-at-home schemes, domain name fraud, and cramming. She regularly speaks to trade associations, consumer protection organizations, and law enforcement agencies about telemarketing and Internet fraud, as well as consumer privacy issues. Prior to joining the FTC, Katie was the Assistant Director of Legal Research and Writing at the George Washington University Law School, and faculty liaison to the Law School's Moot Court, Trial Court and Alternative Dispute Resolution Boards. Katie earned a B.A. in Literature in English from the George Washington University, and is a graduate of the George Washington University Law School.
David Straus
Washington Counsel, American Business Media
Managing Partner, Thompson Coburn LLP, Washington, D.C.
David Straus, managing partner of the Washington, D.C., office of Thompson Coburn LLP, a law firm with more than three hundred attorneys headquartered in St. Louis, is an expert on both postal laws and regulations and electric utility regulation. He has been the Postal Counsel for American Business Media for more than a decade. In that role, he represents American Business Media and its members in proceedings before the Postal Rate Commission and on Capitol Hill, and he represents the members' interests in a wide range of dealings with the Postal Service. He also provides legal advice to individual publishers, both members of American Business Media and non-members on postal issues as well as issues related to federal and state laws governing faxes, e-mail and telemarketing. He serves as one of American Business Media's representatives on the Mailers Technical Advisory Committee and as the American Business Media representative on the Periodicals Advisory Group and the Periodicals Operations Advisory Committee. A graduate of Dartmouth College and the University of Pennsylvania Law School, David and his wife Iris live in Alexandria, Virginia.
Click Here to Order the CD
CD Only - $199*
*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.
Questions About this AudioConference CD? Call 1-800-431-7571
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