Your competitors’ dream come true is that during this brutal economy you’re selling the same way as before and biding your time until things get better. You’re making their job easy.

Here’s the key insight: In tough times the stakes are higher than ever for your customers and prospects. They can’t coast the way they did when the economy was forgiving. They’re reexamining every product line, every process, ever line item in the budget – fighting and clawing to eek out efficiencies that will allow them to stay profitable.

Talk about an opportunity for a salesperson! Yes, people will be buying less until this recession ends. But so what? What matters is that in this time of tumultuous change, people are buying differently. For opportunistic sellers, that’s a huge plus. If you’re sharp and on your game, if you really “get” the opportunities that a recession provides, you can prosper during a bad economy. In this hard-hitting 60-minute conference, leading sales author Josh Gordon will show you how. He’ll share the results of his recent national research study on how the recession affects sales organizations, and show participants how a smart “recession strategy” can turn bad times into good times.