If you are still undecided about the best strategy for connecting with customers this holiday season, choose an item from this list:
Gift certificates. They're easy, and they're always appreciated. Available in any denomination, one size truly fits all.
Edible treats. Food gifts are especially appropriate for large groups.
Entertainment. Share your favorite music, movie or game.
Desk accessories. Upscale office supplies such as fine pens or leather items always make excellent gifts.
Travel accessories. Choose inexpensive, convenient or innovative items that will make road warriors' lives a little easier—think travel alarms or engraved luggage tags.
Sports. If you know a customer's favorite sport or team, make a great impression by offering tickets to an event or a jersey bearing a favorite player's number.
Subscriptions. Customers will remember your thoughtfulness throughout the year when you sign them up for an industry or hobby magazine. Or give customers monthly fruit, flower, food or beverage subscriptions.
Donations. Spread the good will by making a donation to a local charity in your customer's name.
